I was born in Lima, Peru. Since childhood, I have always been interested in understanding how things function, and I would describe myself as an avid design improvements thinker. Technology is a passion of mine, in fact, I studied Computer and Systems Engineering at University San Martin de Porres in Lima. In 2005, I started working at IT companies. I was valued for my efficiency, in particular, I was recognized and awarded for achieving my sales goals. Marketing orientations led me to specialize in this field, which allowed me to use my creativity and innovation skills to achieve better results.

In 2008, I assumed the challenge to lead a new IT company, a branch of a Chilean consortium specialized in Backup and Restoration of Information. We were only three people, but after all the handwork, we surpassed the established goals. Then, once the company was profitable, it was bought by an IT Latin-American company leader.

In search of new incentives and advancement in my professional and personal life, in 2011, I decided to pursue a Master of Strategic Design Labs at Instituto Europeo di Design Madrid. More specifically, I had the opportunity to travel to Berlin, Copenhagen and Silicon Valley which helped me to expand my vision of the world in terms of culture, design, and innovation. This was one of my most creative periods as a result many projects were conceived and shaped by applying new tools and concepts.

From 2012 to 2019, I have been working in recognized corporations: Licencias Online (LA licenses value added distributor), Logicalis (British company specialized in solutions in networks), IBM (working in service area GTS), and HPE (Aruba division). Currently, I have the knowledge to understand how the entire IT supply chain operates.